Boy George, Ernest Klimko, A$AP Rocky and Rami Malek are the stars of Dior Homme’s SS17 ad campaign.
This is the second time A$AP Rocky poses for Dior. The first one was last summer for FW16 campaign.
The creative director of Dior Homme, Kris Van Assche, searched inspiration from the 80’s music and icons. “I really tried to translate what I think Dior Homme is right now. It’s about music, it’s about cinema, it’s about fashion… It’s about a certain memory I have of the 80’s that remains very much relevant for 2017” said Van Assche in an interview with WWD.